Gary Elsbernd

Gary Elsbernd is a passionate advocate for user centered design with more than 30 years of experience. In my current role as Associate Director for Sun Life (US) based out of the Kansas City office, I am particularly interested in usability and performance centered design in web and mobile applications. 

Sometimes I get an idea that won't leave me alone. Whether these ideas are about design patterns, technical development or implementation, archery or science fiction, the elsblog is where I put my ideas and hopefully share them with the world.

User Experience

Creating a tool isn't enough.  It has to bridge the gap between user needs and business outcomes.  Designing for human performance is one of my great pleasures. I design and prototyping in Sketch, and Axure, as well as writing HTML from scratch.  I also have responsibilities for user research, accessibility and usability testing.

Web Development

I enjoy working with modern frameworks like Twitter Bootstrap and AngularJS and tools like WordPress and Joomla.

Mobile Apps

I work with my friends to design and develop mobile applications for Android and iOS.